Tourism Sustainable

Only available on StudyMode
  • Download(s) : 90
  • Published : February 15, 2014
Open Document


Text Preview


EXECUTIVE SUMMARY
This paper analyses Sustainability in the Travel and Tourism Industry, measures and indicators used to monitor performance. Also some examples of tour operators and airlines environmental projects have been discussed to understand the tourism organizations measures implement for the development of sustainable tourism. Strategies used to overcome limitations and benefits of sustainable tourism are also explained with a number of significant points in order to highlight the importance of sustainability in the Travel and Tourism Industry. Books, internet and reports were sources researched to the completion of this academic essay.

Table of Contents
1. INTRODUCTION3
2. TOURISM SUSTAINABILITY4
3. EXAMPLES OF TOUR OPERATORS AND AIRLINES SUSTAINABLE TOURISM PROJECTS5 3.1 TOI PROJECT5
3.2 FIRST CHOICE UK AND IRELAND6
3.3 MY TRAVEL EXAMPLE6
3.5 THE BRITISH AIRWAYS7
3.6 TUI OPERATOR8
4. LIMITATIONS OF TOURISM SUSTAINABILITY9
5. BENEFITS OF TOURISM SUSTAINABILITY10
CONCLUSION12
REFERENCES13

1. INTRODUCTION
Travel and tourism industries have been implementing and developing new measures in order to preserve the environment and reduce costs. The hospitality industries implemented energy saving, recycling and waste reduction measures, airlines introduced quieter fuel efficient aircrafts, and while the environmental visitors have been growing over the years the government bodies make use of tourism to achieve sustainability development in geographical areas, regenerating old industries or using the rural based tourism to compensate for the decline of traditional agriculture. Sustainable tourism become imperative over the years for the long term economic growth, generating income while promoting environmental awareness and sustainability performance. ‘Change is a powerful and positive force which when harnessed constructively, challenges individuals, groups and organizations to perform to their optimum capability’ (Pigram & Wahab, 1997) which means that changes are not always negative and can represent an opportunity and not necessarily a problem. Better environmental practices and policy makers’ environmental decisions are continuously implemented in response to the market circumstances, promoting tourism sustainability progress. Increased demand of new forms of tourism, ecotourism, adventure tourism, nature tourism, and many other types of environmental tourism increase the demanding standard for sustainable development, visitors’ preferences for those types of tourism have been increasing over the years as tourists’ value well-being and health supporting higher environmental standards. Limitations such as cost and lack of information are overcome by the organizations with establishment and expansion of various projects and measures to develop information prospects, reduce environmental costs to maximise profit benefit to all the parts involved such as organizations, consumers, local destinations and government.

2. TOURISM SUSTAINABILITY ‘Sustainable tourism is tourism committed to generating a low impact on the surrounding environment and community by acting responsibly while generating income and employment for the local economy and aiding social cohesion.’(VisitScotland.org) Taking a sustainable approach in tourism growth is the only way to ensure long term tourism growth and determine successful tourism in the country achieving cost savings and generating new market opportunities. Sustainable business link three important business functioning, social, environmental and financial, by protecting the environment looking after people while generating profit, those are organizational values required to a sustainable business success. Sustainability generally means development...