Statistics Decision Making

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Statistics and Decision Making
A study on the impact of online shopping websites on student’s buying behavior in India.

2013
Lakshmi Muraleedharan Nair
TP023857
MSc Global Marketing Management
UCMF1210GMM
Date: 20/03/2013

Statistics and Decision Making
A study on the impact of online shopping websites on student’s buying behavior in India.

2013
Lakshmi Muraleedharan Nair
TP023857
MSc Global Marketing Management
UCMF1210GMM
Date: 20/03/2013

CONTENTS
INTRODUCTION1
TITLE2
AIMS2
OBJECTIVES3
QUESTIONAIRE3
INTERVIEW QUESTIONS8
METHODOLOGY9
INTRODUCTION11
FINDINGS AND RESULTS12
FINDINGS ON OBJECTIVE 112
FINDINGS FOR OBJECTIVE 220
FINDINGS FOR OBJECTIVE 322
FURTHER FINDINGS BASED ON THE QUESTIONNAIRES AND INTERVIEWS31
CONCLUSION37
RECOMMENDATIONS38
REFERENCES39
APPENDIX40

INTRODUCTION
The world of online retailing or ecommerce has been growing rapidly. E-commerce is changing constantly from its early stages itself (Emerging Commerce Trends for 2012, 2012). Thus online shopping or online retailing has grown to a large extend in. There has been a rapid increase in the number of online shopping websites for clothes, apparels, accessories, electronics and many other products. India has seen the entry of many online retailers in the past years. Now online shopping has been very common, especially among the youth of India. This research is a study on understanding how and why the shopping preferences of the students in India is moving towards online shopping through various ecommerce websites.

TITLE
A study on the impact of online shopping websites on student’s buying behavior in India. AIMS
The aim of this study is to analyze how and why the students in India prefer online shopping OBJECTIVES
The main objective of this study is to understand what caused the change in the buying behavior of the Indian students. * The preference of customers towards online shopping based on the factors such as, price, convenience of time and place, and promotional activity. This objective is to find out why customer prefer online shopping more than manual shopping based on three factors; Price, Convenience of time and place, and Promotions. * The frequency of students shopping based on their average spending capacity per month. The objective is to find out whether the students shop online based on their average spending capacity per month. * The third objective is know whether there is any customer satisfaction from online shopping as compared to manual shopping based on quality, time of delivery and refunding policies. This objective is to find the relation between the satisfaction of customer shopping online, considering 3 factors; quality, time of delivery and refunding policies.

(Attn: Additional changes made on the above objectives from the 1st report)

QUESTIONAIRE
1. State: ______________
2. Gender:
* Male
* Female
3. Age group
* 18-22
* 23-27
* 28-32
* 33 and above
4. Average spending capacity per month (in Rupees).
* < 500
* 500-1000
* 1000-2000
* 2000-5000
* 5000>
5. Are you familiar with online shopping?
* Yes
* No
6. Have you purchased any product from online shopping website? * Yes
* No
7. If yes to Q6, how satisfied were you by shopping online. * Very satisfied
* Satisfied
* Averagely satisfied
* Not satisfied
8. How frequently do you buy products/services online?
* Very Frequently
* Frequently
* Average
* Never
9. Do you prefer online shopping or manual shopping?
* Online shopping
* Manual shopping
10. What types of products do you shop online?
* Electronics
* Books
* Apparels
* Accessories
* Footwear
* Watches and glasses
* Household Items
* Gifts
* Others; Please specify ___________
11. Why do...