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A study on strategies made by sari-sari store competitors in San Jose Del Monte Bulacan to gain customers, maintain good performance and be popular.

Group 1
Atengco, Aira Mariz M.
Blateria, Erica R.
Buenaobra, Irene T.
Dinglasan, Angelica R.
Marquez, Jonnalyn Jane A.
Opiana, Katrina C.
Orlina, Princess Diana

CHAPTER 1: THE PROBLEM AND ITS BACKGROUND
BACKGROUND OF THE STUDY
Sari-sari stores are very prominent here in our country, especially nowadays in local cities or urban. You can see and find it anywhere, along the roads or across the streets. Sari-sari store is a small type of business which offers variety of goods and products. It is important in economic and social location in Filipino community. It allows members of the community to have an access at commodities at low prices. It enables a person to buy in a retail pack instead of whole package or wholesale. It also saves the customer from extra transportation cost, since some towns can be very far from grocery stores or supermarket. More cheaper than alternative 24/7 convenience store like Puregold and 7/11. According to Dickie Aguado, Executive Director of Magna Kultura Foundation, the network of Sari-sari stores nationwide account for almost seventy per cent (70%) sales of manufactured consumer food products, which makes it a valuable part of the economy and an important conduit for making vital goods available to Filipino neighborhood communities. Aguado adds that, while the Sari-sari store owners are small business people, they are the backbone of the grassroots economy. It is estimated that 800,000 sari-sari stores hold a substantial portion of the Philippine retail market, and accounts for a significant chunk of the country’s GDP. About 13 percent or Php 1.3 trillion of the Philippines GDP of Php 9.7 trillion in Y-2011 came from retail, which is composed largely of micro, small, and medium enterprises (MSMEs) or small businesses like sari-sari...
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