Management report of apple inc

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Management Report of Apple Inc.

Student Name : ]\
Student number: 323

1.0 Introduction
Apple Inc. Is an American Multinational Corporation which specialises in the manufacturing, designing and selling of Electronics/Software/ IT services and etc. It is an established company which was founded in 1976. Since then it has grown to be a successful leading company in its industry.

2.0 S.W.O.T Analysis
Strengths
-One of the current leading innovator in Mobile phones. (Following the success of it iPhone series) -Brand reputation ( Apple’s branding is known worldwide)
-Strong financial performance
“the Company posted quarterly revenue of $36.0 billion and quarterly net profit of $8.2 billion, or $8.67 per diluted share Gross margin was 40.0 percent” (http://www.apple.com/pr/library/2012/10/25Apple-Reports-Fourth-Quarter-Results.html) -Strong Customer Loyalty base

Weaknesses
-Incompatibility of software ( Apple uses an independent Operating system that does not allow cross interaction with other Operating systems) -Change in management ( Following the recent passing of former CEO Steve Jobs, Apple’s new CEO is Tim Cook) - Decreasing market share “Apple Inc’s iPhone saw its share of the global smartphone market decline in the January-March quarter, as its shipment grew at the lowest rate in its history, research firm Strategy Analytics said in its quarterly industry report. Apple's market share fell to 18% from 23% in the same period a year earlier” (http://online.wsj.com/news/articles/SB10001424127887324474004578445712299078452) Opportunities

-Increasing growth of Smartphone and tablet markets (There is a high demand for tablets and Smartphones globally, as they are a convenience for people’s hectic lifestyles) -Large demand for Apple’s iPad mini and iPhone 5S (The high demand of both of this products will help increase Apple’s market share)

Threats
-Strong competition from Android OS (The Android Operating system is a...