Consultant Recommendations World Cup Brazil 2014

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Consultant Recommendations
World Cup Brazil 2014

February 4, 2014

Introduction:
Sport tourism is a significant part of the tourism industry, which has a remarkable impact on many aspects to the hosting region of the event. The Olympic games and the world cup have a long history since the Roman Empire, however; those mega events have established new developments in which they have improved the tourism industry depending on their geography. This paper will analyze the World Cup event that will be held in Brazil this year and will illustrate it’s Strength, weaknesses, Opportunities, and threats in order to conclude a beneficial recommendations that can make the country having a successful event.

Overview:
Brazil is the largest country in South America; the population is approximately 200,000,000 people with a tropical climate. The country is culturally rich and well known of their passion to Football as thy won the World Cup 5 times in their history.

Strengths:
Brazil’s economy is booming and the money that is been generated is being invested in infrastructure and projects for the future. Airports are being improved, roads are being built and public transportation expanded. New hotels are being constructed and more and more people are being employed and trained to handle the influx of tourists in the coming years. Moreover, beside the wealth in culture Brazil can offer to its tourist a magnificent natural beauty starting from the Amazon jungle, Amazon River, and many other tropical rainforests, which exposes a variety of animal species. Moreover, it also offers white sand beaches and bays that line the cost. As a result, tourists who will visit the region to watch the World Cup will have the opportunity to explore the other aspects of the country that will enhance their experience and promote the destination even after the sport events.

Weaknesses:
According to FIFA president Sepp Blatter, the country was provided with 7 years preparation for the World Cup, which considered the longest period provided to a country to prepare for the event. Yet, it also considered the poorest preparation according to Sepp. (Rumsby, B. 2014). He views the preparation as less efficient than the South Africa preparation in 2010 that made their revenues from scratch. The infrastructure and the public transport system in the country are not in a high standard in most areas. Another major concern to the government of Brazil and the tourist around the world, who want to attend the events, is the high crime rate in the category of robbery, rape, fraud, and residential thefts. “There is significant and sustained organized criminal activity throughout Brazil, especially in major cities”(Brazil Crime and Safety Report, 2013). Poverty also is a major derive for crime and the increase of drug addicts in Brazil. The weaknesses could be summarized into the slow preparation (building stadiums), infrastructure, crime rate, and poverty.

Opportunities:
Besides the 2014 FIFA World Cup, Brazil will also host the 2016 Summer Olympic Games. These sport events will bring countless tourism opportunities to Brazil. According to "Whether it be a construction project for the Olympic facilities, or a business that benefits indirectly, such as a hotel or a property located nearby, these major sport events will offer opportunities for almost every type of entrepreneur and investor to make a healthy return" (Brazil. Land of the Future, Para 2). Brazil will spend money to developing infrastructure, health centers, transportation facilities and other aspects of hospitality. An increasing number of tourists will be attracted by the World Cup and come to Brazil to travel. Therefore, the World Cup in Brazil is creating a huge number of jobs in the tourism industry, because it requires a large number of volunteers and workers to help the World cup succeed. More tourists also can develop the economic of Brazil...